Volume 4: Franchises

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Publication Date: March 8, 2008

A Letter of Introduction
–Takery

Who Designed the Roof?
–Andrew Wasson
Andrew Wasson finally gets to the bottom of who designed the Pizza Hut roof. Dairy River was founded on this question. Now, after two years of research, the answer is here. Where were you when you found out who designed the roof?

A Methodology for Slogan Generation
–John Caruso
Like the title suggests, J. Caruso sets forth a methodology for slogan generation. According to Caruso’s vision, slogans can be generated automatically by a Markov chain analysis using all corporate documents as a dataset. In this way, the slogan that is generated is the true essence of the corporation.

Fwd: New Franchising Opportunities
–Matt Diamond