Follow Takery on Twitter

Takery (our editor-in-chief) has obtained a Twitter account.  He’ll be uploading/updating his whereabouts at a surprisingly frequent rate.  If you ever want to know what a giant half-rabbit/half-human entrepreneur/baker/banker is doing at any given moment, this is clearly your best option.

http://www.twitter.com/theREALtakery

We’ve been having a problem with fake Twitter accounts.  You know this is the real account because it has “REAL” in its name.

We are busy working on our next issue.   It will probably be based in miscellany (i.e. not “lost arts”).

We have also re-committed to updating the website regularly with posts, snippets and convolutes.  They are not blogs.  Dairy River is not a blog.  As you already know, DR is not a dairy.

So I’m glad we’re on the same page.

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ABST0002: Trends in Street Naming — Suffixes

INTRODUCTION: The United States Postal Service divides addresses into seven possible parts: “primary address number, predirectional, street name, suffix, postdirectional, secondary address indentifier, and secondary address.” The USPS recognizes 206 distinct suffixes, ranging from the traditional “street,” “road” and “way” to the less traditional “loaf” and “shoal” to the compound, “stravenue” (street and avenue).

OBJECTIVE: We hope to gain insight into prevailing and past views of domestic ideals by quantifying and understanding trends in street naming, particularly suffix use.

MATERIALS AND METHODS: The goal is to obtain cross-sections of suffix use at several different time points and to compare changes of proportions from decade to decade. Once a geographic locale is fixed (preferably one that has a mix of early, mid- and current suburban development), we would need access to atlases (or lists) containing street name data in one easy-to-tabulate location. Depending on the source form, gathering data may be labor intensive – electronic data is preferable.

DISCUSSION: We suspect that early data would show a predominance of certain street suffixes (i.e. street, avenue and road) versus later data, which we would expect to see a lower incidence of these suffixes and a wider variety generally.

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Dairy River #9: The Lost Art Of…

Dairy River is now accepting submissions for Dairy River #9: The Lost Art Of…, so please send submissions, proposals, and inquiries in a self-addressed stamped envelope to dairyriver@gmail.com.

This will unquestionably be the best Dairy River volume ever.  It will never be topped.   So get in at the ground floor, kids.

The “Lost Art of Lost Arts” is still available.

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ABST0001: Sans-Serif Fonts and Modern Thought

INTRODUCTION:   A “serif” is the flare sometimes found at the stroke end of a letter.  The origin of “serif” fonts appears to stretch back to Roman times when letters were first painted on a surface before being set in stone (so to speak) and certain brush stroke embellishments were inertially inevitable.  “Sans-serif” fonts of course lack these embellishments. Many have posited a relationship between the wide acceptance/appropriation of sans-serif fonts and modernism.

MATERIALS AND METHODS:  Magazines record a history of font usage in advertisements, as suggested in passing by Gary Hustwit’s documentary Helvetica (2007).  This proposal envisions graphing the usage of sans-serif fonts over time based on the percentage of advertisements in a given magazine using sans-serif fonts.

DISCUSSION:  Important parameters include determining (1) the target time period; (2) the target magazine; (3) guidelines for what counts as a sans-serif font; (4) a de-minimus level of font necessary in order to count as a relevant advertisement.  The target time period is between 1900 and 1970.  It would be optimal to include multiple magazine (American general interest magazines like Life as well as an European architectural journals).  There may be a problem of consistent coverage over the time span of interest.  The guidelines for what counts as a sans-serif font and how much sans-serif font is required in order to count the advertisement should be strict.

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